CONTENT STRATEGY

Video without a purpose won't get you far...

We'll create the perfect strategy to help you reach your goals, on time and within budget!

How does content strategy work?

It starts with a simple meeting. We gather as much info as possible to figure out exactly what your business needs. Then, we take that information and craft a personalized content strategy to help your business reach it's goals.

For example, if the goal is to increase foot traffic into a physical location, we'll develop a content strategy that helps drive local travel to your business. Usually, this is done through events, incentives, or creating a FOMO-effect (menu specials, timed-exclusives, etc.)

And of course, this is just one example of many different avenues. We work with all businesses, from fitness and restaurants to medical practitioners and other service-based businesses.

FAQ image

Will just one video work?

That depends, but usually not. And we're not just saying this to sell you something.

Much like how one trip to the gym won't get you into great shape, marketing is an ongoing process.

That's not to say that a singular video cannot achieve the goal of a small purpose (announcement, 24-hour limited time offer, etc.) because it certainly can. However, that one-off creation is designed to create one-time action from your customers.

The secret sauce of any good marketing campaign is hyper-targeted intent with consistent client exposure.

FAQ image

Will this work for my business?

Marketing works for any business, but it has to be done in the right way. You might read what we just said and think, "Well duh, that's obvious!" But I'd ask you to think back to a time that you've tried a marketing tactic that didn't pan out. Maybe you leased a billboard for six months that didn't lead to any new customers, or maybe you tried Facebook ads that fell flat and felt like you had wasted your money. We get it!

It's not so much about the marketing vehicle but the way that vehicle is driven. It's the reason why one company may find success on Instagram but another doesn't. It's why one gym's Facebook page is full of likes and shares while another's is lifeless and seemingly serves no purpose.

We help you avoid these costly pitfalls with years of industry knowledge and experience to help you hit the ground running.

And while every situation is different, we've had some of our clients take the videos we've created for them and experience massive upticks in customer traffic in just a few days. That's right, DAYS!

FAQ image

STEP ONE

ON YOUR MARKS...

"A thousand mile journey begins with one step."
To get started, simply reach out or schedule a call so we can learn about your business and its needs.

GET SET...

We'll relentlessly study your business and help you come up with on new content ideas or help you with creating the ones you've already got.

STEP TWO

STEP THREE

GO!

We'll help you put your new content strategy to the pavement. Whether you need to sprint or run a marketing marathon, we'll be with you every step of the way. We'll even bring the water!

Our Portfolio

RECENT WORK

Get In Touch!

Ready to make your business content dreams a reality?

LET'S DO IT!

Our process is easy, fun, and you will never be “sold” anything that you don’t want / need.

Just shoot us a message using the form on this page

We can’t wait to hear from you!

©2025 Based Creative Co.. All Rights Reserved | Privacy Policy